Value and price symbol. Businessman turns wooden cubes and changes the word price to value

About us

ABOUT US

Welcome to the home of pricing expertise. If you’re seeking help with your strategy, you’ve come to the right place. As our name suggests, we bring a fresh pair of eyes to your business, able to objectively see what direction your pricing tactics need to take.

A discipline that’s often neglected in favour of grand sales and marketing plans or cost cutting exercises, pricing is proven to be the most powerful profit lever in your toolbox, bringing the biggest impact to your bottom line.

It’s not just a question of increasing your mark-up, a good strategy and structure takes specialist knowledge. This is where we come in, bringing cross-industry expertise from hundreds of projects, to tailor an approach that’s right for your business.

Why not get in touch or click on the tabs to find out more about what we do and how we can help. We offer analytics, management, training, research and more, basically all things pricing!

Why is pricing important

Well-respected studies by global consultancies and academics show pricing to be the most powerful profit lever. A 5% change in price will increase profits by an average of 22%

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Services

We offer a variety of services to support your business. And at Fresh-i, we never take a cookie-cutter approach, each project is tailored to your business, so may involve a pick and mix of the following, to suit your individual challenges or knowledge gaps

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Sectors

Pricing principles cut across every sector, from hospitality to hospitals. So it’s been fascinating to work with a huge range of weird and wonderful businesses over the years, which often brings useful cross-pollination of ideas.

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Testimonials

Discover here what some of our customers have said about us.

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TESTIMONIALS

Tony supported us with a complicated piece of pricing research in multiple countries across EMEA, Americas and Asia Pacific. He has been instrumental, not only in the set-up and facilitation of the overall process and ensuring the project ran smoothly, but especially in translating back the results in a manner that made sense to our company. Thanks to his deep knowledge about the industry and pricing overall we got the best out of this particular piece of research on price elasticity and value testing of surcharging.
Tony also helped us with interactive workshops where we discussed the initial outcomes and potential implications. And whilst reviewing sometimes very detailed findings he made sure we maintained focus on the big picture. This research, the discussion and presentation of results enabled our company to define a concrete roadmap with both short term actions and longer term ambitions.

Director of Pricing

Global international logistics company

Contact

Get in Touch

+44 (0) 7957112555

info@freshi.co.uk