Testimonials

I have engaged Fresh-i on several projects, these have included developing a pricing strategy for new products, customer research to identify optimal pricing structures, and facilitating customised training for my internal pricing teams. Tony has wide experience in the world of pricing, gained across many industries. He uses this experience and a collaborative approach to engage the wider organisation ensuring buy-in to practical recommendations and implementation plans. I wouldn’t hesitate in recommending the company if you are looking for support or advice with your pricing challenges.

Tony supported us with a complicated piece of pricing research in multiple countries across EMEA, Americas and Asia Pacific. He has been instrumental, not only in the set-up and facilitation of the overall process and ensuring the project ran smoothly, but especially in translating back the results in a manner that made sense to our company. Thanks to his deep knowledge about the industry and pricing overall we got the best out of this particular piece of research on price elasticity and acceptance.

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Tony also helped us with interactive workshops where we discussed the initial outcomes and potential implications. And whilst reviewing sometimes very detailed findings he made sure we maintained focus on the big picture.
This research, the discussion and presentation of results enabled our company to define a concrete roadmap with both short term actions and longer term ambitions.

Tony has worked on several projects with me from facilitating market research on pricing of new consumer products, building systems to support pricing analytics, assessing pricing capabilities through action planning on how to improve and move forward.

He is able to advise on the strategy but also gets into detail to help with the practicalities of what needs doing. He has always delivered and is willing to adapt during projects if he sees that the initial scope is not perfectly aligned to what is required, an invaluable skill in the world of consulting.

Tony recently carried out a project for us relating to the pricing strategy we adopt for international students attending our UK colleges. By undertaking research among parents of overseas students coming from several Asian markets, Tony and his team  produced a very insightful and comprehensive report which will help guide our thinking on tuition fees, accommodation charges and other important pricing aspects. We'd be pleased to recommend Tony and his team, who were professional, knowledgeable and easy to do business with.

Tony supported our strategic thinking where we needed guidance on our pricing. By facilitating customer research, Tony was able to provide an invaluable steer, not only on a price point, but on other elements such as segmented pricing, introductory offers and other important aspects which are important to get right. We now feel much better armed as we head into launch phase, and really appreciate the support and advice he has provided.  Many thanks

We engaged Tony to help with packaging and pricing a suite of new products to be sold globally.
Tony worked closely with us to structure the project and ran the implementation smoothly and effectively. He organized a series of interviews and online panel discussions with customers in the UK and USA to assess their preferences. He also arranged a very helpful workshop with external specialists.

The project led to a better understanding of what customers want and how to approach pricing – insights we used in successfully launching the new products.

We also attended a day-long pricing seminar with Tony’s clients in a range of industries. This covered a broader range of topics , e.g., how to structure the pricing function.  They were excellent and testified to Tonys’ expertise.

I have been on pricing strategy training with several of the global consultancy companies, but this was the best training yet by far. Very practical and aligned with our pricing challenges. 

It was a pleasure working with Tony. He is immensely knowledgeable on all matters to do with pricing strategy and always ensured he knew the client’s business inside out.

I have worked with Fresh-i on several research projects – which need specialist pricing expertise, questioning techniques, etc, eg: conjoint.  

Not only have I been impressed with the quality of input, but more importantly in the strategic thinking when it comes to interpreting the output.  There is clearly a depth of pricing expertise which is always brought to bear and helps take research results well beyond ‘he said, she said’ and into much more meaningful pricing direction and recommendations.  

Much as research is always more than just ‘asking a few questions’, pricing is more than just ‘adding a bit of margin to your production costs’ and this is where Fresh-i’s specialist understanding really shows.

Managing Director – Research Agency